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What s the ROI on a Celebrity Endorsement?

Snoop Dogg couldn’t save a sinking ship, but Taylor Swift might have.

Travis scottMichael jordanKim kardashianMark cohenPatrick mahomesSnoop doggLionel messiTaylor swiftKanye westBarclays capitalOxford universityJournal of advertising researchHarvard business schoolSuper bowlAdvertising researchColumbia marketing professor

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