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Now Near Next – The Latest View from OOH April 30, 2021 The Irish Open Following the highly significant and wide-ranging government announcements last night regarding the reopening of society in the coming weeks, life is set to change for the better. With May now upon us, opportunities for OOH advertisers are set to broaden dramatically and arrive quicker than perhaps anticipated. ‘The Path Ahead’ means that retail, leisure, and social environments will all be positively impacted in the very near future. Combined with improving weather and an ever-increasing vaccinated population, it adds up to more mobility, increasing numbers of people interacting with each other safely, a more positive mindset and higher levels confidence when out and about. Essentially, a wider and happier OOH audience. I’m sure we are all bursting for that freedom again.

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