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Inclusive beauty trend difficult to navigate but vital for brands to create positive ideals says GlobalData

Beauty for all ​was highlighted as one of “champion a new era of beauty”​ sets the scene well on efforts this year to carve out a more inclusive beauty market that catered to a plethora of consumers. Amira Freyer-Elgendy, consumer analyst at data analytics and consulting firm GlobalData, said the move by Unilever had to be commended. ‘Abnormal’ eczema, textured hair, sensitive scalps is a damaging narrative​ “Any initiative to make marginalised shoppers more comfortable or feel more included is commendable,”​ Freyer-Elgendy told CosmeticsDesign-Europe. “Eczema or dry skin, thinning hair, grey hair, acne, textured hair, rosacea, sensitive scalps – these sometimes do need more tailored products,”​ she said, but presenting these needs as ‘abnormal’, reinforced by the presence of ‘normal’ products, was a

Beauty, cosmetics and personal care news February 2021 Unilever divestment, CBD CosIng and sustainability during COVID

Unilever beauty business reshuffle​ Alan Jope, CEO of Unilever, told attendees at this year’s online Consumer Analyst Group of New York (CAGNY) 2021 conference that the company would make some “strategic choices”​ in the months and years ahead, and had already formed a “dedicated management team”​ to start the process of separating out certain, smaller beauty and personal care brands. Alongside these divestments, the company would also seek potential acquisitions in the prestige beauty space – a division Unilever wanted to grow to €3bn in the next few years, he said. Natural CBD enters the EU CosIng database​ News that the European Commission had added natural whole-hemp cannabidiol (CBD) to its cosmetics ingredients CosIng database sparked plenty of interest in the beauty world.

Sustainable beauty action across supply chain can empower consumers says WWF

Consumers are increasingly considering their individual role in sustainable beauty, with 72% believing the individual is most responsible for caring for the planet (Getty Images) Consumers continue to show increased interest in sustainability and are placing more importance on individual responsibility – an aspect brands can shift into real action with the right business approach, says a senior partnership manager at the World Wildlife Fund (WWF). The ongoing COVID-19 crisis had clearly accelerated the sustainability conversation in beauty, according to experts in the field, with industry set to experience Future of Beauty​ survey conducted amongst 2,000+ UK consumers by creative marketing consultants The Pull Agency found 72% of consumers believed individuals were most responsible for caring for the planet. Just 16% said companies were most responsible and 13% cited government as most responsible.

Cameleon Hand Soap Scrub Formula

Cameleon Hand Soap Scrub Formula 01 MAR 2021 Monday Tagra’s Cameleon Hand Soap Scrub formula is powered by CelluOil™ TTO, microencapsulated Tea Tree Oil - a powerful antibacterial, and by CameleonCaps™ - microencapsulated pigments acting as a colorful marker to ensure an effective cleaning process. While scrubbing, CelluOil™ TTO releases the fresh TTO contained in the microcapsules, and color of formula changes from blue to pink, indicating that it is time to rinse hands. Now, hands are truly clean! Are you ready to transform hand washing in a playful and efficient experience? Download our formula to start developing surprising products! Latest content from Tagra Biotechnologies

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