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American Grown Quinoa
News Reporter It’s time for your Farm of the Future Report. I’m Tim Hammerich.
Trying a new crop comes with all sorts of agronomic challenges. Imagine trying a new crop that didn’t have an existing local market. That’s what Colorado farmer Paul New attempted decades ago when he decided to start growing quinoa. A researcher had experimented with the crop on Paul’s land, and he liked the opportunity for water savings and a new market.
New… “We had a fairly successful first year in 1987, had a little quinoa. Then it really was get on the phone, start calling chefs, the health food stores, wherever we thought we could sell it and tell them the story. And before long people were like, yeah, I ll try it. And we started selling out pretty quick.”
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