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In 2018, Colorado launched “Lift The Label” an opioid anti-stigma public awareness campaign encouraging those abusing drugs to seek treatment. But the ads primarily reached one group of people. To address this, the state revamped the campaign to reach a more diverse audience.
By now, most individuals probably know how their lives and health have changed since the onset of the COVID-19 pandemic, but the Colorado Health Institute’s health access survey for 2021 puts those changes in black.