In 2018, Colorado launched “Lift The Label” an opioid anti-stigma public awareness campaign encouraging those abusing drugs to seek treatment. But the ads primarily reached one group of people. To address this, the state revamped the campaign to reach a more diverse audience.
Today on Colorado Edition, we learn about efforts to combat the stigma of opioid addiction. And we hear about a lawsuit challenging Colorado’s ban on Native American school mascots.