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Social Media for Big Companies: 10+ Inspiring Examples When it comes to strategy, social media for big companies differs in a couple key ways from social media for small businesses. Katie Sehl May 10, 2021 Social media for big companies has become about as commonplace as human resource departments. Unless you’re Apple, you’re on social media. Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels. Customers take for granted that big companies are on social media. The bigger the company, the higher expectations are that teams sit at the ready to answer questions, put out fires, deliver award-winning creative, and tout corporate values. And frankly, most of those expectations are fair.

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