to understand these labels. absolutely. mass general came up with a great study where they are color coding the packages. you have red, yellow green. they are going to study all these calories and things and color code it. you walk into aisle 5. you see some green, some yellow, some red. just imagine somebody who is really obese looks like they have diabetes and high blood pressure, comes to the cash machine with a package full of red stuff. it s not going to go well. everybody will stare at him. over time their behavior changes. it s easy to see which one is good for you, which one is not. the results speak for itself. rereduce 20% of the red diet, increase green by 12% in a short period. i love it. that can make a true difference. you re not saying it for embarrassing somebody for buying the wrong thing. that is a good way to work. they ve a i done the work we have to do the proper selection.