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Good mood in a bottle by Francis Kurkdjian
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Consumers look to happy scents to boost mood post-pandemic
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Chanel Les Eaux De Chanel Paris-Edimbourg
If you’re throwing on a Chanel tweed jacket for your dinner date, pair it with Chanel’s new eau de toilette, Paris-Edimbourg. It’s the fifth member of the Les Eaux De Chanel collection, which is inspired by founder Gabrielle Chanel’s favourite destinations. This scent pays homage to the wild Scottish countryside and is the earthiest, most androgynous and woodiest of Les Eaux De Chanel. The unisex fragrance starts as a powerful burst of juniper berry and cypress and evolves into a warm vetiver accord with earthy undertones and smoky accents, leaving behind a comforting trail.
24 Jun 2021 08:47AM) Share this content
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Everyday scents and smells are known to evoke feelings or trigger emotions in people – so it’s no surprise that something as vague as feeling happy may be linked to a specific scent for some.
“Smell is a primitive route to the limbic system – a part of the brain involved in our behavioural and emotional responses – that defies logic and conscious thought,” explained psychologist and leadership coach Dr Perpetua Neo. “I use smell to help my clients wire good habits and unwire bad ones.”
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According to Dr Neo, smell has the power to “short circuit” even a person’s resistance to feel good.