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Roger Dow, who helped lead the U.S. travel industry out of its post-9/11 doldrums and take it to new heights, then helped guide the industry through the COVID-19 pandemic and position it for a rebound, will receive the Lifetime Achievement in Sales Award from the Hospitality Sales and Marketing Association International (HSMAI) at its 2022 Sales Leader Forum on October 20 in Frisco, Texas.