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Adapting college marketing efforts during a pandemic
The pandemic brought with it a variety of challenges for the music industry. Beyond simply the cancellation of live events, the crisis has disrupted a variety of promotional channels as well. Here, we look at how College Marketing Reps are handling the adversity.
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The Orchard’s College Marketing Reps (CMRs) ongoing primary goal is to create awareness of The Orchard’s distributed artists and labels by building relationships with their audiences and producing unique creative content. College marketing consists of 15 reps all in different states. The team is designed to integrate strategy and perspective from a college marketing standpoint within the artist team’s overall marketing strategy for new releases. Prior to the pandemic, CMRs relied heavily on promoting artists through live events, physical promo like posters, stickers, t-shirts, and providing their community with discovery tools like playlists, live v
Updated 3/10/2021 7:51 PM
Wendy E. Parks, College of DuPage vice president for public relations, marketing and communications, is the winner of the 2021 Women of Impact Award.
The award, presented by Chicago-based PR agency Motion, honors hardworking, inspiring and innovative women in marketing, advertising, public relations and communications fields.
Learn more about the 2021 Women of Impact Award. This much-deserved award exemplifies the energy, vision and keen insights Wendy brings to the institution and her commitment to staff development with those she leads, said Dr. Brian Caputo, president of College of DuPage, where Parks has overseen strategic communication efforts since 2017. Wendy is equally committed to student success and helps to strengthen our neighborhoods through the college s outreach efforts as well as her involvement in a host of community engagement initiatives.