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Undervaluing Black projects cost studios $10B annually, study finds
A new report says that Hollywood needs to do more work to have equal and diverse representation in front of and behind the camera.
McKinsey & Company, Hollywood studios actually lose money when they avoid Black and diverse projects.
As
Deadlinereported, to arrive at its conclusion, the company studied data from more than 2,000 films and interviewed dozens of industry professionals, including writers, directors, producers, agents, actors, and executives.
McKinsey & Company partnered with
BlackLight Collective, which is described as “a coalition of Black executives and talent in the industry,” and includes
Franklin Leonard of