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· People can feel “psychological ownership,” a sense of personal attachment, even for parks and other public places. · These feelings lead them to see property they don’t own as being more valuable and boost their sense of responsibility to take care of it. · A recent series of four studies found that inexpensive steps like getting park visitors to plan their route or posting welcoming signs can yield significant benefits Do you take walks on public trails? What happens when you encounter some trash? If you respond just as you would at home by picking up the litter and disposing of it properly, you’re experiencing what marketing experts call “psychological ownership.”

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