Why this CMO is jumping into cryptocurrency marketing
Former Marley Spoon Australia co-founder and marketer, Dave Malcolm, talks about his new role with crypocurrency tech provider, Banxa
Building trust and educating consumers about cryptocurrency are firmly in the sights of Banxa’s inaugural marketing chief, Dave Malcolm, who officially joined the business this past week.
Banxa is a fiat-to-cryptocurrency gateway provider that aims to bridge the gap between traditional financial systems and new digital assets such as crypto. It does this by providing a payment and compliance platform that enables partners to provide end users with the ability to purchase digital assets via multiple government-backed payment methods, such as credit/debit card, Apple Pay or bank transfer.