The gaming industry is on the rise, with the Asia Pacific region dominating the space for years. This has seen the gaming industry grow, along with the demand for gaming content. The Drum explores how Nintendo is working with creators to monetize their own gameplay footage.
May 15, 2021
Mo Yun became a music uploader in 2018, and also promotes hanfu, a style of clothing in ancient China. She is one of a growing number of young people who have left traditional jobs for new professions powered by social media and online marketing.
Bilibili
Jin Qu is a fashion appraiser. He rates brands on their prices, fabrics and production quality - and all on social media.
The 36-year-old says he helps consumers make informed decisions when it comes to buying clothes. Some new brands have good quality products, but no one has ever heard of them, he says. Some sell for inflated prices because of celebrity promotions. Some claim they have the latest fashions, but were [actually] trendy three decades ago.
Nintendo inks agreement with Collab Asia to monetise game content Details 05 May 2021
Nintendo has inked a new licensing agreement with digital content studio and talent network, Collab Asia. According to its press release, the agreement, named Collab Asia Game Streamers, will monetise gameplay footage derived from Nintendo game content, accelerating support for the production, distribution, and monetisation of live game videos.
Collab Asia’s creators are approved to monetise Nintendo game content through the several methods which include Facebook Game Streamer, Facebook Level Up programme, Niconico Creators programme, Niconico Channel, OPENREC Creators programme, Twitch Affiliate programme and Twitch Partner programme, and YouTube Partner programme.