Local FMCG brands may have grown faster than national brands in the last one year, but any competition can be met with “differentiated products”, said Vikram Grover, managing director of NourishCo Beverages, subsidiary of Tata Consumer Products, in an interview.
Selling Bisleri, a high-volume, low-margin product, didn’t make much sense for the Ramesh Chauhan-led group. The eponymous brand is the clear leader in a booming market