THE Jamaica Hotel and Tourist Association (JHTA) along with manufacturers and distributors of spirits are set to meet on Friday (September 2, 2022) to discuss solutions to a shortage of alcoholic .
Pepsi-Cola Jamaica continues to pave the way for Jamaica’s youth to fulfil their dreams by providing tuition assistance valued at $500,000 and a summer internship to promising scholar, Ricardo Shields.
The gesture will allow 20-year-old Shields,
Pepsi-Cola Jamaica has relaunched the campaign that stole the hearts of Jamaicans across the island in 2019.
Dubbed “JAMA I CAN 2.0” [Jamaica I Can], this year, the revitalised campaign seeks to make a greater connection with its customers by reminding individuals that they are the ‘I’ in ‘Jamaican’. In other words, their uniqueness contributes to the Jamaican pride we all felt when the campaign first launched.
“The campaign is inspired by the unapologetic national pride, identity and unity of the spirit of Jamaicans- whether it’s their collective support of athletes at sporting events, through their creativity in dance, fashion and culinary arts or something as simple as singing the national anthem before a movie begins. Pepsi-Cola Jamaica recognised this phenomenal pride and we wanted to embody and pay homage to it in the campaign,” stated Commercial Manager, Michael Lopez Castillo.