Only begins with trees, flowers and landscaping. Thats from a film created by the Johnson Administration with Lady Bird Johnson talking about beautification, her signature issue as first lady. She was a natural campaigner, successful businesswoman and savvy partner to her husband, Lyndon Baines johnson. Good evening. Tonight well tell you the story of Claudia Taylor johnson known toe everyone as lady bird. Here too tell her story tonight are Cokie Roberts, the author of two books about womens political history, founding mothers and ladies of liberty. Thanks for being here. And we have an expert, with a number books from Martha Washington to Michelle Obama, currently working on a new biography of Lady Bird Johnson. Ladies, i want to start with the beginning of where we were 50 years ago this week. Bhamp the immediate challenges in the first terrible day. They were enormous. First of all, nobody knew if there was a widespread plot. So the country was in terror for a period of time. Then
Far more than a matter of cosmetics. For me, it describes the whole effort to bring the Natural World and the man made world into harmony, to bring order, usefulness, delight to our whole environment. And that of course only begins with trees and flowers and landscaping. Thats Lady Bird Johnson talking about beautification. She was a successful business woman and a savvy political p t partner to our president. Tonight well tell you the story of Claudia Taylor johnson, known to everyone as lady bird. Here to tell our story are two guests, Cokie Roberts, political analyst, also author, savvy mothers and ladies of liberty. B betty boyd caroli. I want to start at the beginning, 50 years ago this week. This is an administration birthed in national tragedy. What were the immediate challenges for the brandnew first couple in those first terrible days after the assassination of kennedy. Well, they were enormous. First of all, nobody knew whether there was a widespread plot, so the country was
Ladies and john but we welcome to the podium. [inaudible] hi everybody, it has been so wonderful tonight to meet so many old friends, and reconnect with so many people. So tonight we salute the talented journalists who have signed up to work their hearts out, undaunted by the financial gloom and our industry. So lets raise a glass to those who keep telling amazing stories, and showing us why we must continue to care. Your jobs require more knowledge, more skill than ever. And the wellbeing of our citizens depends on your success. So as you know, the u. S. Military believes it should never send an officer on a Difficult Mission without proper training. They dont say, as before and correspondence were once told, off you go, youll figure it out. Oh and file before you land. Our journalists are in a fight for their life. And they deserve all of the training and support we can possibly muster to help them cover and ever more complex world. Here is what nps is doing to help. The National Pre
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Booktv Monthly Program with bestselling author naomi klein. Her books on economics and Public Policy include no logo, the shock doctrine and the recently published on fire, the case for the Green New Deal. Thanks for joining us in our studios in new york on booktv. We are in midtown manhattan were branding and marketing is a big business. Let me begin with your first book. What did you learn about nike, microsoft, starbucks . Guest its great to be with you and have this time. It came out at the very beginning of 2000, so almost exactly 20yearsold. I was researching it for years before that. It was a period a lot was changing in the corporate world and you had the first kind of fullblown lifestyle brand which is an idea that we all take for granted now but these were companiesco that for the first time were declaring that their Business Model wasnt to sell products but so ideas and the lifestyle of belonging that they could then extend into kind of selfimposed branded cocoons and they c