Coca-Cola just axed another soda kitv.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from kitv.com Daily Mail and Mail on Sunday newspapers.
Coca-Cola just axed another soda
Jordan Valinsky, CNN
Updated at
Share This
(CNN) Coke Energy, we hardly knew you. The Coke-energy-drink hybrid is being discontinued in North America, just over a year after it launched.
Coke Energy hit shelves in January 2020, a few months before coronavirus began spreading across the region. However, the pandemic altered the beverage giant’s business strategy and in a statement Coke said that it’s focusing on the drinks that are selling well, including its caffeinated sparkling water and traditional sodas.
“An important component to this strategy is the consistent and constant evaluation of what’s performing and what’s not,” the company. “As we scale our best innovations quickly and effectively, like AHA and Coca-Cola with Coffee, we need to be disciplined with those that don’t get the traction required for further investment”
Coke Energy is being discontinued in North America cnn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cnn.com Daily Mail and Mail on Sunday newspapers.
Coca-Cola with Coffee launches in the US today: championed by the brand as a true hybrid innovation that provides the perfect solution for that mid-afternoon pick-me-up, especially in today s work-from-home environment .
The drink – which “sips like a Coke and finishes like a coffee” – is available nationwide in three flavors: Dark Blend, Vanilla and Caramel. A zero-sugar counterpart comes in Dark Blend and Vanilla. They will be available in the ready-to-drink (RTD) coffee aisle.
All varieties are shelf-stable and contain 69 mg of caffeine per 12-oz. can. This compares to 80-100mg in an average 8oz cup of coffeee (a cup of coffee could be expected to contain 120mg-150mg if scaled to an equivalent 12 oz size - making Coca-Cola With Coffee around half the strength of a regular coffee if comparing like-to-like serving sizes).