nice to meet you. welcome to patella. and this is a coffee field. my guide is passionate about these coffee fields and supporting local women in agriculture. this is the plant. of the coffee. look. look at this. oh, is this a bean? yes. oh, i found one already. yes. in the 1990s, coffee prices plummeted, driving farmers to the u.s. in search of work, and leaving many women behind to fend for themselves. a lot of men, they went to the north. and these coffee fields were abandoned. yes, abandoned. and then the women, they said, what we do? we go away, stay on our land. we grew coffee. and this kind of coffee is very interesting because we have, like, a lot of flowers that you can cook today. oh, you can eat the flowers? yes. okay. these are the flowers of san
the psychology behind the way shops set their prices. and christel delberghe, she s the boss of eurocommerce, which represents the big retailers in some 27 countries across europe. also on the show, from the coffee field to your daily mug ofjoe, i ve got antonio baravalle, the big boss of the coffee giant lavazza, to talk to us about pricing from bean to cup. wherever you rejoining me from around the world, once again, a big hello and a very warm welcome to the show. blimey, how much is that? you know, that s the question millions of us are now asking ourselves as we shop for everyday essentials. the cost of most of the things
set their prices. and christel delberghe, she s the boss of eurocommerce, which represents the big retailers in some 27 countries across europe. also on the show, from the coffee field to your daily mug ofjoe, i ve got antonio baravalle, the big boss of the coffee giant lavazza, to talk to us about pricing from bean to cup. wherever you rejoining me from around the world, once again, a big hello and a very warm welcome to the show. blimey, how much is that? you know, that s the question millions of us are now asking ourselves as we shop for everyday essentials. the cost of most of the things
there they are. commodities expert kona lasker haque can tell us where the markets think prices of raw materials are heading. kai markus mueller, who s the neuroscientist who gives us the psychology behind the way shops set their prices. and christel delberghe, she s the boss of eurocommerce, which represents the big retailers in some 27 countries across europe. also on the show, from the coffee field to your daily mug ofjoe, i ve got antonio baravalle, the big boss of the coffee giant lavazza, to talk to us about pricing from bean to cup.
set their prices. and christel delberghe, she s the boss of eurocommerce, which represents the big retailers in some 27 countries across europe. also on the show, from the coffee field to your daily mug ofjoe, i ve got antonio baravalle, the big boss of the coffee giant lavazza, to talk to us about pricing from bean to cup. wherever you rejoining me from around the world, once again, a big hello and a very warm welcome to the show. blimey, how much is that? you know, that s the question millions of us are now asking ourselves as we shop for everyday essentials. the cost of most of the things that we buy has gone up and up