De Beers appoints new VP to promote Code of Origin diamondworld.net - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from diamondworld.net Daily Mail and Mail on Sunday newspapers.
The name change, is part of De Beers wider brand transformation, focused on connecting consumers to the significant social, environmental and responsible sourcing benefits the company creates for the people and places where it discovers diamonds, will create a closer connection between Forevermark and the iconic De Beers brand, De Beers Groups Building Forever sustainability commitments, and the companys more than 130 years of diamond expertise.