New gym strides into Shockoe Slip
Jack Jacobs photo)
Slowed down by the pandemic but undeterred, a husband-wife team sees an opening for a new gym concept in the Slip.
Square Code Fitness plans to officially open early next year at 1315 E. Main St., though the gym is currently offering classes.
Owners Matt and Kellie Mega are betting their gym can set itself apart with a personalized, high-end experience.
The gym does individual assessments to cater its programs to each member, and classes attempt to mimic the experience of having a personal trainer with small session groups of nine participants and a coach. The gym’s equipment includes rowers, bikes and benches, as well as battle ropes, kettlebells and slam balls.