Bonsoy launches their newest creation – Sparkling Coconut Water - Food & Beverage Industry News foodmag.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from foodmag.com.au Daily Mail and Mail on Sunday newspapers.
over the past decade sales down 38%, blamed largely on a devastating bacteria killing florida citrus crops. recent studies showing it s also rich in calories and sugar. and then there s the competition, aisles and aisles of it. fruit juices, vitamin waters, mineral waters, coconut waters. it s almost overwhelming. the florida department of citrus is trying to win back soured consumers with new ads. this is captain citrus! captain citrus! reporter: and tapping to tap the captain citrus, someone more buff, because what the industry needs now is a super hero. matt gutman, abc news, miami. sure, a rapping orange. a rapping orange will be the super hero. i m from florida. we have an orange tree in our backyard. really? we always drink fresh orange juice. look at you. wow.
over the past decade sales down 38%, blamed largely on a devastating bacteria killing florida citrus crops. recent studies showing it s also rich in calories and sugar. and then there s the competition, aisles and aisles of it. all sorts of fruit juices, there are vitamin waters, mineral waters, coconut waters. it s almost overwhelming. the florida department of citrus is trying to win back soured consumers with new ads. this is captain citrus! captain citrus! reporter: and tapping maf ip comics with captain citrus, someone more buff, because what the industry needs now is a super hero. matt gutman, abc news, miami. sure, a rapping orange. a rapping orange will be the super hero. i m from florida. we have an orange tree in our backyard. my parents do. really? we always drink fresh orange juice. oh, here. look at you! wow. look at that. it s just like a commercial. oh, man. i think you should be part of the ad campaign.