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Planning for spontaneity

Most marketers relish the opportunity to increase news coverage for their brand by taking advantage of news of the day (also referred to as newsjacking, real-time marketing or opportunistic thinking). It’s a cost-effective way to emphasize brand attributes and strengthen brand affinity. But to do it right, brand spontaneity takes planning. Below are key elements to consider:  Flexibility We all develop and follow brand plans, but have you built in enough flexibility to take advantage of opportunities? Coyne PR counsels its clients to set aside a budget to activate “unplanned” ideas. Most opportunistic thinking can be implemented at very little cost while driving high returns. 

Palmer s® Hosts Cacao Vibez Event to Celebrate Launch of New Cocoa Butter Formula + Biotin Length Retention Hair System

Palmer s® Hosts Cacao Vibez Event to Celebrate Launch of New Cocoa Butter Formula + Biotin Length Retention Hair System The event was themed around a cacao curated brunch led by Chef Jeff Morneau. Guests included influencers and stars like Ginny & Georgia s Antonia Gentry. News provided by Share this article NEW YORK, April 19, 2021 /PRNewswire/  Palmer s ®, a leader in skin and haircare products and America s #1 Cocoa Butter brand, celebrated the launch of their new Cocoa Butter Formula + Biotin Length Retention hair collection on Saturday, April 17 th  at Penthouse 45 in NYC, while simultaneously streaming the event online. The Cacao Vibez brunch, led by international chef and event producer Jeff Morneau, immersed guests into the world of cacao through sense, touch and sight.

Detailed text transcripts for TV channel - KGO - 20121115:10:05:00

before i chicken out, i m gonna say it s b, bastille, final answer. i m glad you didn t chicken out. it is bastille. you got it. [laughs] you got it. you knew it. you knew it. all right, kiddo, let s see how much is behind this question. we re gonna add another $2,000. up to $17,100. [horn blares] ugh. oh. that sound means we rday. well, you get to come back again. yeah, we ll finish the game. you re gonna win $1 million, right? that s right. that s the right attitude. until then, from new york, everybody, bye-bye. you re doing great. i m so glad. i have high blood pressure. and when i get a cold i ta the number one pharmacist recommended cold brand designed for people with high blood pressure. coricidin hbp. i know to fight stretch marks you use palmer s. palmer s works and i m the proof! palmer s cocoa butter formula. perfect formula. extraordinary results. try airborne! with zinc, echinacea, ginger

Detailed text transcripts for TV channel - KGO - 20121101:08:58:00

sharks. you know, you look very attractive. oh. you do. it s a nice look. [laughs] thank you. [laughter] zombies is jumping out at me, so i m thinking, i m gonna go with zombies. final? that s final. you got yourself $1,000. [cheers and applause] there you go. very nice, honey, very, very, nice. congratulations. [horn blares] and that sound means that our time is up for today, but we ll see you next time. until then, from new york, everybody, happy halloween. happy halloween! [cheers and applause] as an actress, i know to fight stretch marks you use palmer s. palmer s works and i m the proof! palmer s cocoa butter formula. perfect formula. extraordinary results.

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