Good zero-proof drinks aren t just for Dry January Here are some products we ve tried — and liked washingtonpost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from washingtonpost.com Daily Mail and Mail on Sunday newspapers.
The 12 Best Non-Alcoholic Spirits, According to a Low-Alcohol Cocktail Expert msn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from msn.com Daily Mail and Mail on Sunday newspapers.
Alcohol sales spiked when the pandemic hit in 2020, garnering publicity from the press and concern from public health officials. While demand for beer, wine.
illustration: Danielle Grinberg
The U.S. launch of Danish vodka brand Denaka says much about the state of vodka in America in 1988. Imported brands like Stolichnaya, Absolut, and Finlandia were searing hot at the time, while the domestic Smirnoff brand had been the best-selling spirit in the country for at least a decade.
To stand out in the field, Denaka’s importer ran a $40 million advertising campaign simply promoting it as “the world’s most expensive vodka.” It was a bold move, not least because this was an unheard-of brand in a congested, competitive category. But also because Denaka was a vodka a flavorless, odorless spirit whose quality is determined by its lack of imperfections, otherwise known as “smoothness.”