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Local business community shows resiliency among COVID-related challenges

Local business community shows resiliency among COVID-related challenges
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As Santa Barbara County businesses struggle, websites offer assistance

As the economic climate continues to deteriorate amid the ever-tighter restrictions imposed by the governor in response to surges in COVID-19 infections, it’s no secret that local businesses are having trouble staying afloat. “For some of the businesses I’ve worked with, especially restaurants, it’s been tough,” said Molly Schiff, marketing and communications manager for the Santa Maria Valley Chamber of Commerce. “There’s a mix of frustration and fatigue with the changing regulations.” The numbers tell the tale. The Coalition of Central Coast Chambers, a group of 12 chambers of commerce, has been surveying 2,400 businesses from Solvang to San Miguel since May.

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