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Subscribe Ayurveda and personalisation: Singapore’s EGA Wellness secures five-fold growth with juice products as immunity demands soar By Pearly Neo Singapore-based EGA Wellness’ specialised usage of Ayurvedic principles in its personalised juices and wellness plans secured five-fold growth during the COVID-19 pandemic after the demand-for immunity-boosting products exploded. The traditional Indian alternative medicine system of Ayurveda goes back thousands of years, and today its principles have extended into the F&B industry by offering consumers a means of obtaining preventive healthcare via daily diets. This area has grown exponentially in popularity ever since the COVID-19 pandemic hit, and according to Singapore-based juice specialist firm EGA Wellness, many of the Ayurvedic system’s traditional principles can be incorporated well into beverage products based on plants, such as juices.

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