social life has resumed. for many people, that s meant a chance to dress up again, and men sjewellery is booming. men s jewellery used to be all about wedding rings and posh types with signet rings, but a whole new generation of men are now embracing bling. craftd london, a new british men s jewellery brand, has projected sales of £20 million this year. joining me now is danny buck, co founder craftd jewellery. danny, welcome to the programme. so talk us through who your customers are and what sort of things they are interested in.- sort of things they are interested in. yes, so our general interested in. yes, so our general customers - interested in. yes, so our general customers tend l interested in. yes, so our| general customers tend to interested in. yes, so our - general customers tend to be 17-35 general customers tend to be 17 35 years old, and we ve seen a real shift to a bit more bullying and confidence in stiles. but i think the thing