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Is this not a hate crime? Makeup brand under fire on social media after releasing jet-black foundation shade

A U.S.-based makeup brand is facing online backlash following its latest drop of foundation shades that feature a dark black complexion.

Youthforia Foundation s Darkest Shade Scandal, Explained

Gen Z beauty brand Youthforia s new "darkest shade" appears like unpigmented paint to TikTok influencers. Here, a beauty editor explains the controversy.

Lessons From Viral Makeup Brand Youthforia On Growing A Startup Beyond Founder s Fame

Lessons From Viral Makeup Brand Youthforia On Growing A Startup Beyond Founder s Fame
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