chinese governments have been a requirement but some say china s newest demands to start chinese brand. once they buy those brands, they ll be directly competing with the foreign brands. over time you can see them moving from foreign brands to this new brand. that s a danger for foreign auto companies. reporter: but gm says it makes money either way. at the end of the day, the chinese consumer makes the digs on what they buy. they won t buy something they re told to buy. reporter: foreign carmakers hope their models, no matter the brand, will be the big sellers here in the world s largest auto market. cnn, shanghai. well, our cnn beijing producer has been writing about the widening gap between supply and expectation in china s automotive interest. a report from shanghai auto show can be found at