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Music icon Rick Astley steals the show in Sainsbury s wholesome Christmas advert

Never Gonna Give You Up hitmaker Rick Astley is the face of this year's Sainsbury's adorable Christmas advert as he helps a little girl collect all the special festive treats for her Santa Claus

Rick astleyEmma bisleySanta christmasSanta clausCmon rickHey sainsburyBig fellaDifference homeChristmas chocolate mousseGood foodSainsbury sShowbiz snapchat

Tearjerkers out as retailers go light-hearted for Christmas ad season

Sainsbury’s has brought in pop star Rick Astley alongside real employees for its advert that asks what Santa eats for Christmas dinner.

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Watch: Sainsbury s unveils Christmas ad starring Rick Astley

Watch: Sainsbury s unveils Christmas ad starring Rick Astley
retailgazette.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from retailgazette.co.uk Daily Mail and Mail on Sunday newspapers.

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Retailers go light-hearted with iconic Christmas ads this season, dismiss the tearjerkers

UK retailers are shunning the tearjerkers and taking a light-hearted approach to their festive ad campaigns this year in an apparent attempt to bring cheer to consumers facing a persistent cost-of-living crisis.

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The Christmas adverts banking on star power! Sainsbury s relies on a 80s pop icon while Debenhams festive ad features beloved This Morning presenter

To celebrate the most wonderful time of the year, Debenhams and Sainsbury s used star power to create their festive adverts for UK customers.

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