By American Express open, helping you get business done. Hi, everyone. Im jj ramberg and welcome to your business, the show dedicated to helping your growing business. Have you ever heard of Conversational Commerce . If not, pay attention, because it is changing the way consumers shop. Its basically where shopping meets messaging. We wanted to see how it all works so we followed along with a company dirty lemon, that has ditched the traditional distribution and is now relying 100 on text. If you want to buy a dirty lemon, theres only one way to do it. Every transaction that we have had, every person that has purchased the product, has bought via text message. That means you cant find dirty lemon in a store, a restaurant, a vending machine or any other place you would usually look for a drink like this. You want to try one . You have to order at least a case and start tapping on your phone. Theres an Incredible Opportunity in the beverage space, as largely held by two very large organiz