MONTREAL Those who tattooed the Montreal Impact logo on their bodies will now have to consider whether they want to add the team s new brand for consistency, as the team announced it will now be going by Club de Foot Montreal (CF MTL) for the upcoming season. The Major League Soccer team announced its new brand Thursday after months of rumours that it was rebranding. “Football is more established than ever in Montreal, and its history, which dates to the late 1800s, continues to evolve with this announcement. We wanted to connect our identity even more strongly to that of our city. We were inspired by Montréal and its supporters to create this local Montreal brand image, made by Montrealers, to state that we are here to stay”, said club co-creative Justin Kingsley.
MLS Montreal Impact change name to Club de Foot Montreal
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The Montreal Impact announced their new branding on Thursday, shedding the Impact moniker it has had for the past 28 years across multiple leagues and replacing it with Club de Foot Montreal. It s hard to let go of things that you love, but here s the reality: To make an impact, we needed to retire the Impact, said Montreal owner Joe Saputo.
Droit devant (Always forward) becomes the club s new motto.