Digital marketing firm LS Digital, formerly Logicserve Digital, saw a 35% revenue increase to Rs 695 crore in FY23 due to market growth, new business wins, and strategic expansion. Expenses surged 32% to Rs 669 crore, with advertising costs at Rs 598 crore. Net profit tripled to Rs 18.4 crore. LS Digital focuses on media, UI/UX, creative and communication, data and analytics, CX, and technology. Acquisitions have boosted capabilities.
Discover how AI drives personalized marketing, enhances customer service, and empowers data-driven decisions. Insights by Prasad Shejale, CEO of LS Digital.