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The toilet paper startup backed by Marc Benioff, Dara Khosrowshahi and Robert Downey Jr. now sells paper towels Cloud Paper, the startup whose bamboo toilet paper (and celebrity and billionaire backers, including Robert Downey Jr., Gwyneth Paltrow, Marc Benioff, Dara Khosrowshahi and Mark Cuban) made a splash last year, is getting into the paper towel racket. Starting today, the company is taking pre-orders for its 12-pack boxes of sustainably sourced bamboo paper towels, which will retail for $34.99. The Seattle-based company was founded by two ex-Uber employees, Ryan Fritsch and Austin Watkins, who went on to take roles at the logistics startup Convoy, before launching Cloud Paper. Their toilet paper (and now paper towel company) is one of several businesses trying to get consumers to make the switch to bamboo-based consumer products.

Austin watkinsGwyneth paltrowRobert downey jrBryan fritschMark cubanDara khosrowshahiMarc benioffEnvironmental paper networkBamboo clothing coNational resources defense councilCloud paperFree fly apparelஆஸ்டின் வாட்கின்ஸ்ராபர்ட் டவுனி ஜூனியர்ரியான் ஃப்ரிச்குறி கியூபன்