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Robert Downey Jr. backing Seattle bamboo toilet paper maker Cloud Paper as part of new VC effort
January 27, 2021 at 1:00 pm
Iron Man is a softy for sustainable toilet paper.
Actor Robert Downey Jr. launched two venture funds on Wednesday focused on sustainable technology, and one of the companies he’s backing is Seattle-based startup Cloud Paper, makers of tree-free toilet paper.
Downey’s latest twist from Footprint Coalition Ventures was announced during the actor’s participation in a virtual panel at the World Economic Forum in Davos, Switzerland. The venture will be led by veteran tech investors and entrepreneurs Jonathan Schulhof and Steve Levin, and initial funds will focus on early-stage and late-stage companies. Investment areas of focus will be sustainability focused consumer products and services; food and agriculture technology; materials and industrial tech; energy and transportation; education and media; and advanced environmental solutions.