“A majority of respondents expect the market to be subdued and that economic factors as well as the pricing strategies continue to be pivotal in shaping sales expectations,” commented Rajesh Masand, president, CMAI.
Categories such as food and grocery and footwear reported the highest growth of 15% each, followed by jewellery (14%). Meanwhile, sports goods as a category grew 13% year-on-year. Sales of apparel,however, reported tepid growth, rising 7% year-on-year.
Wedding clothing manufactures have reported average to poor sales in the past season, according to a survey by Clothing Manufacturing Association of India (CMAI), which took feedback from 110 wedding clothing manufacturers to assess the business trends in the wedding season that was recently concluded.
Wedding clothing manufacturers have reported average to poor sales in the past season, according to a survey by Clothing Manufacturing Association of India (CMAI), which took feedback from 110 wedding clothing manufacturers to assess the business trends in the wedding season that was recently concluded.