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Pandemic changing retailers’ approach to communication
Mihai Cristea 16/12/2020 | 15:22
Retailers have had to update their strategies considering the unprecedented situation generated by the coronavirus pandemic, and since so many customers have now moved online, digital messaging is a crucial component of those strategies. But brands need to be conscious of what, where, and how content is distributed and positioned and make sure they are flexible enough to properly serve their customers, wherever they may be.
By Romanita Oprea
In this context, Epsilon has defined four messaging strategies for retailers to effectively and consciously communicate during the COVID-19 disruption: acknowledge the current environment rather than gloss over or pretend; create content to engage; create communications that add to the conversation; and make your message count.
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As part of the church’s annual ‘Just Christmas’ campaign, they are asking for 82,100 pairs of new undies.The number is to symbolise and raise awareness about the estimated 82,100 residents of Edinburgh that will live below the poverty line as of Spring 2021 according to the Edinburgh Poverty Commission.The church said that this Christmas they aim to ensure that the basic needs of food, shelter and clothing are met for all city residents.They aim to achieve this by supporting partner organisations through donations and by providing new underwear to those who need it.Pants, socks and bras have all been requested from the public.