the serve business. they see us much more in the networking side of things. given the innovation we are putting into this, i think they see us even more. conventional wisdom among your predecessors would be that mark hurd was able to cut cost which is had the knock-on effect of herding morale. can you have it both ways? does it take money to improve morale and does that hurt the expense side of the company? success is the best recipe for morale. and, therefore, we are focusing on being successful first. for that you need to make some investment in order to be relevant. that doesn t mean you don t want to be cost conscious. that means you want to be efficient, very effective. but you can t just cut yourself to you can t cut a business to salvation.
role, they will be condemned for trading on the royal name. if they play is down, people will say, what s wrong with you? shouldn t you let people know your daughtersbe queen oyal role. many in the industry say their company will get a boost. this par we have four street pa coming up that have been booked becausof the royal wedding. we ve seen a massive increase in themed prince and princess parties. reporter: but it could be a fine balancing act for kate s family. even those within the royal family have had business trouble in the past. prince edward w closed company,ardent productions secretly filmed prince william at university in scotland. the royals we re told have n problem with the middleton s family business and once the