i look better that way. but you are right, i was going to say, the same thing, can it be monetized and is great forward thinking to have mr. murdoch do this but can they make money at it or can you get the same content elsewhere and people not wanting to pay the 99 cents. one metric is this stock of news corp. went from $17 on wednesday morning to $18.50 at the close of business on friday, a bump in the stock price, which is a monetization and for a $30 million investment that is an 80-to-1 return. time for a break, help us keep an eye out for media bias, send examples you find to newswatch@foxnews.com. up next, media madness in full gear at the big game. are you a cheddar or swiss man? n? the super bowl weekend is here and so is the media circus.