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The IFA has also lodged a complaint with the Advertising Standards Authority of Ireland against Lidl and Aldi over what it called their misleading brand strategy.
Lidl’s application for an injunction against the IFA, over the IFA’s campaign on fresh milk and other products sold by the supermarket, is listed for hearing this Friday.
On Monday, legal counsel for Lidl sought and was granted further time to submit a replying affidavit to the IFA.
On 19 March, Lidl launched legal proceedings against the IFA over an advertisement in the
Sunday Independent which highlighted that milk for sale in Lidl and Aldi which is branded Coolree Creamery (Lidl) and Clonbawn Irish Dairy (Aldi) came from non-existent dairies. Lidl described the IFA ad as defamatory.
IFA sticks to its guns on retailer criticisms after Aldi rebuke
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Aldi rebuffs IFA advert on fresh milk sales
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IFA president Tim Cullinan said Aldi was deliberately trying to mislead consumers with a local-sounding dairy. \ Philip Doyle
The IFA has demanded answers from Aldi as to why it does not use the names of the dairies that supply its liquid milk on the carton rather than the brand name ‘Clonbawn Irish Dairy’.
IFA president Tim Cullinan said a statement issued by Aldi in response to an IFA advert placed in the
Sunday Independent was misleading.
He said that, in the statement, Aldi referred to its milk brand as ‘Clonbawn’, but on its milk cartons it is called ‘Clonbawn Irish Dairy’.