Advertising has the power to stimulate the behaviour changes needed for consumers to switch to more sustainable ways of living, says Stephen Woodford, Chief Executive, Advertising Association.
In 2015, 196 nations signed an international treaty on climate change known as the Paris Agreement. Responding to science that showed global temperatures were increasing – as measured against average temperatures before the Industrial Revolution and the wholesale burning of fossil fuels that powered it – these nations committed their efforts to limit the temperature increase to well below 2C.
In his latest column, IPA president and international chief executive and vice-chairman of VCCP Julian Douglas argues that, ahead of Cop26, brands and agencies need to resist the temptation to stay shtum about climate change – and start to get stuck in.
Each week, we ask agency experts for their advice on real problems facing today’s marketing practitioners. This week, we asked our readers what practical steps they‘ve taken to make their agencies more ecologically sustainable.
Mediatel: Mediatel News: Climate change: has the media industry taken it seriously enough in recent years? mediatel.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mediatel.co.uk Daily Mail and Mail on Sunday newspapers.