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Next, Technology Journalist and robert recount on the use of designing technology to increase usage in the book user friendly. The hello, friends. You only have to deal with me for about two minutes. I am the cofounder of postflig postflight, the place where you are right now, the company that builds software and all kinds of stuff. Beautiful website at postlight. Com. [inaudible] he asks me why im late on delivering the book and since they are so relevant to what we do here so you are seeing guilt and shame in front of you. [laughter] but with the talk of it about who is here. So, cliff kuang is an awardwinning journalist and designer. This is cliffs right here. He was previously the head of companies as was the defining editor. He worked in the u. S. For a company he is very much a practitioner and leader and writer and communicator speak up [inaudible] one of the leading cofounders so theyve written a book called userfriendly and it talks abo about. Its made people less powerful and

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