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NEW YORK, March 10, 2021 /PRNewswire/ For years, it s been nearly impossible to find adequate research on financial advisors online. This is due to the fact that financial advisors have been prohibited from using reviews and client testimonials in their marketing materials. However, this rule first adopted in 1961 is finally being updated. In late 2020, the U.S. Securities and Exchange Commission (SEC) voted to allow financial advisors to start using reviews and testimonials in their advertising. The new rule allows endorsements and testimonials to be used in marketing materials, as well as performance reports and third-party ratings. While this is exciting news for both advisors and prospective clients, there are several restrictions and rules that advisors must adhere to.