Our client a leading advertising and digital agency, seeks the skills of a highly talented/experienced Senior SEM & SEO Specialist.
Duties and responsibilities:
Thrive in a fast-paced environment and meet deadlines. Develop and implement strategies: To improve search rank and Google ads quality score (including page speed, link building, url structures, metadata, etc).Use digital channels to reach consumers.Extensive experience in website analytics tools including: Google Analytics, Search Console, and SEMrush.Keyword research and monitoring on all digital campaigns.Develop clear and consistent search strategies.Develop and execute an A/B testing plan to optimise conversion on the site and the app.Identify trends and insights in order to achieve maximum ROI in paid search campaigns.Optimise copy and landing pages for search engine marketing.Market-leading SEO insight and strategy development.Digital budget management.Monitor ROI and KPIs.Knowledge of rankin