Shoppers are tipped to spend over $6.3 billion over the four-day shop-a-thon, up 3 per cent on last year. But budgets are under pressure, and sales have come early.
In a desperate attempt to boost lacklustre sales, retailers have turned what was originally a short, sharp shopping promotion into an extended margin-sapping clearance sale.
At Australia’s largest shopping centre, Chadstone, for example, retailers such as David Jones, Premier Investments’ Peter Alexander, Nike, Furla and Bed . - advertising, Amazon, Australia, ban, boycott, China, consumer, customer, data, discount, doctor, e-commerce, Economy, engineer, environment, executive, finance, financial, Founder, holiday, inflation, innovation, IT, LINE, pricing