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New Medicare Advantage plans tailor offerings to Asian Americans, Latinos, and LGBTQ+

As Medicare Advantage continues to gain popularity among seniors, three Southern California companies are pioneering new types of plans that target cultural and ethnic communities with special offerings and native-language practitioners.

New Medicare Advantage plans tailor benefits to Asian Americans, Latinos, LGBTQ+

New Medicare Advantage Plans Tailor Offerings to Asian Americans, Latinos, and LGBTQ+

As more seniors opt for Medicare Advantage, a few small insurers have begun offering plans that provide culturally targeted benefits for cohorts including Asian Americans, Latinos, and LGBTQ+ people. The approach, policy researchers say, has potential and perils.

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