designers know this and they use it to their advantage have you ever purchased the wrong size shirt or dress just because you like the color i know i have i. explains what colors do to us and what s behind it. it said the colors influence our mental state green has a calming effect red boosts attraction but also alerts us blue inspires trust the corporate world uses these insights to increase the value of their products most pigment such eep these days unlike in times past at least six thousand years ago humans started to mind lapis lazuli the source of ultra marine the most exquisite of blue pigments it s always been a luxury good cleopatra s said to have used it as an eye shadow the death mask of tooth and camel has been layers of lapis the ancient world was crazy for blue pigments new trade routes emerged precursors of the so growth and motors of early