Clemson, S.C. - To support Clemson student-athletes with opportunities to market their Name, Image and Likeness (NIL), Clemson community leaders have announced the founding of 110 Society, the new one-stop shop for all things Clemson NIL,. 110 Society will create opportunities for fans, donors and businesses to participate in and benefit from NIL deals with student-athletes. C.D. Davies will lead 110 Society as its General Manager after spending the past two years working as the NIL coordinator for Clemson Football. Previously, Davies was a longtime executive in the banking industry, serving as CEO for CitiMortgage, LendingTree and Wachovia Mortgage. Since the NCAA changed its rules in July 2021, NIL has rapidly become a critical factor in the student-athlete experience and played an increasingly influential role in the competitive landscape of college athletics. In addition to being transformational in the lives of athletes, NIL represents the best opportunity in history for fans to p
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