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July 6 2021, 7:00 am | BY Ricki Green | 9 Comments
Clemenger BBDO Sydney has announced the appointment of Graham Sweet to the role of head of brand planning.
With close to 20 years experience, Sweet has had an amazing track record working at some of the best agencies and across the most widely recognised brands globally. From leading the planning team at Saatchi & Saatchi and We Are Social, to working as a planning partner at DDB on VW and Mars, to Bohemia where he worked on flexing his media, tech and data muscles.
Says Lilian Sor, chief strategy officer Clemenger BBDO Sydney: “Graham has a phenomenal track record as a strong brand planner, but above everything else, he’s a wonderful person who I’ve had many a laugh with already. We couldn’t be happier to welcome Graham to the Clemenger Sydney planning crew and agency.”
Sweet s career spans more than 20 years.
Clemenger BBDO Sydney has named Graham Sweet Head of Brand Planning. In the past, Sweet has worked with Saatchi & Saatchi, We Are Social and DDB.
“Graham has a phenomenal track record as a strong brand planner, but above everything else, he’s a wonderful person who I’ve had many a laugh with already. We couldn’t be happier to welcome Graham to the Clemenger Sydney planning crew and agency,” said Lilian Sor, Chief Strategy Officer Clemenger BBDO Sydney.
Sweet began his 20-year career in brand consultancy, before eventually moving into agency roles in 2010, first at Jupiter Drawing Room and then Brand Union where he spent more than 3 years as Head of Strategy across all of Africa and the Middle East. In 2014 he moved to Australia.